g thereStudy: More Than One-Third of Mobile Game Downloads Are Free

tinSan Francisco -- About two-thirds (64%) of all mobile games downloaded last quarter
cost money, while the remaining one-third was free, according to a new study by San
Francisco-based Telephia. The company said that puzzle and strategy mobile games
have the highest percentage of free downloads (48%), while consumers paid an average
of $4.29 to download action and adventure games, the most of any category. "At this
early stage of the game, publishers are employing different strategies with pricing and
promotional incentives to learn what will gain the most traction with consumers and
deliver the best revenue performance outcome," said Kanishka Agarwal, Telephia's vice
president of new products.
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