Alviso, Calif. -- TiVo, the Alviso based provider of digital video recorders and
subscription services, said that it plans to launch a service next spring that will
let its 3 million subscribers search a library of on-demand ads, and also allow
advertisers to target ads based on the interests users submit in personal profiles.
TiVo said that it partnered with several advertising agencies, including
Interpublic Media, OMD, Starcom Mediavest Group and The Richards Group,
as well as the advertising sales division of cable TV giant Comcast, on the new
service. The opt-in service will let TiVo subscribers search for ads by category -
- in sectors such as automotive, travel, telecommunications, and consumer
packaged goods -- as well as by keyword.