Herndon, Va. -- For the first time since the inception of online retailing a decade ago, more women than men purchased items online during the 2005 holiday shopping season, according to a new study by WebSurveyor. The firm said that the data is part of a larger trend that has seen the Internet transform from a male-dominated shopping bastion into one that must take into account the buying preferences of women. Among the key findings, women out-shopped men in every age category, including 75% of women in the 31-40 year-old age group who called the Internet their preferred purchasing method. "As a result of this, many online retailers must now consider transforming themselves from male-oriented `hunter' sites to female-oriented `gatherer' sites that provide a richer online purchasing experience," said WebSurveyor.
http://www.websurveyor.com/company/websurveyor-press-release.asp?c=702