Redwood City, Calif. -- Electronic Arts, the Redwood City-based developer and publisher of video games, has cut prices on its games by $10-$20 in North America in a bid to increase slumping sales, GamesIndustry.biz reported. Forty-eight of EA's titles for current-generation game consoles will be discounted, including its top-selling "Madden NFL 06," which will drop from $39 to $29. Some premium-priced titles, like "Need for Speed: Most Wanted," also will be slashed. "We expect more price cuts to come from other publishers, and believe very few new current gen releases will be able to charge a premium price," said Banc of America Securities in a research note.
http://www.gamesindustry.biz/news.php?aid=14204
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