Alviso-Based TiVo Debuts New DVR Advertising Format

Alviso, Calif. -- TiVo, the Alviso-based provider of digital video recorders and subscription services, said that it has introduced a new advertising format that allows advertisers to insert an ad after a recorded program is finished playing. The ads, which appear in the form of clickable tags displayed on screen at the end of specific programs, are optional for viewers, and may include long-format content like promotional videos. Tom Rogers, the president and CEO of TiVo, said that the new  "Program Placement" service is designed to help advertisers target specific demographic audiences while countering the impact of viewers fast-forwarding through commercials. Burger King is using the service to offer promotional videos for its Xbox 360 game series, while The Weather Channel is offering reports from meteorologists to promote a new program. Other initial advertisers include General Motors, MasterCard and Court TV.
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