Washington, DC - Seventy-three percent of U.S. companies plan to spend as much as a fifth of their advertising budgets on ads that appear in web sites, blogs, video games, virtual worlds and other "new media" sectors, according to a new survey by the American Advertising Federation (AAF). "The survey confirms a strong commitment among executives to complementing traditional media by allocating a portion of their budgets to new media properties and experimentation," said the AAF. The survey also revealed executives' belief that traditional media categories, such as newspapers, network television and radio, are in need of innovation if they are to remain competitive.
http://www.aaf.org/news/press20070206_01.html
Sponsors
Listings
Notices
Recent Posts
- Thoma Bravo Completes $1.3 Billion Deal for Blue Coat Systems
- Milpitas-Based SanDisk Acquires Sunnyvale-Based FlashSoft
- Santa Clara-Based Vantage Data Centers Lands $135 Million Credit Facility
- Parthenon Capital Partners Raises $700 Million for New Fund
- Cisco Report: Mobile Data Traffic to Increase 18-Fold by 2016
- Newark-Based LUMEnergi Names Barry Weinbaum as President and CEO
- Campbell-Based AlienVault Raises Additional $2 Million
- San Jose-Based Solar Junction Raises $19.2 Million in Fourth Round
- European Commission Approves Google's $12.5 Billion Deal for Motorola
- Santa Clara-Based Hitachi Data Systems Completes Deal for Shoden
Editor: Rich Scherr
For news tips and editorial issues,
contact editor Rich Scherr at
rich@techwiremedia.com
For advertising information, contract
Parul Nath at parul@techwiremedia.com
A Service of Tech Wire Media
Archives
- February 12, 2012 - February 18, 2012
- February 5, 2012 - February 11, 2012
- January 29, 2012 - February 4, 2012
- January 22, 2012 - January 28, 2012
- January 15, 2012 - January 21, 2012
- January 8, 2012 - January 14, 2012
- January 1, 2012 - January 7, 2012
- December 18, 2011 - December 24, 2011
- December 11, 2011 - December 17, 2011
- December 4, 2011 - December 10, 2011
