Survey: Most U.S. Households Still Unaware of Pending Digital TV Transition

Washington, DC -- The majority of U.S. households that receive only over-the-air TV signals (61%) are still unaware that these analog transmissions will be shut off in February 2009, according to a survey conducted by research firm ICR Media for the Association of Public Television Stations (APTS). The survey found that only 20% of U.S. analog TV households were somewhat or very aware of the upcoming transition to digital TV signals, while another 10% had limited awareness. Furthermore, 53% had no idea when the analog shut-off date is scheduled to occur. The APTS plans to lobby Congress for more funding to better inform consumers about the switch.
http://www.apts.org/news/DTVSURVEY.cfm