San Mateo, Calif. -- AdMob, a San Mateo-based developer of mobile advertising tools, said on Monday that it has raised $15 million in its second round of funding, led by Accel Partners. Previous investor Sequoia Capital also participated. AdMob, which said that it has served more than 1.6 billion ads in less than a year, plans to use the proceeds to develop tools aimed at helping potential clients more easily Founded in 2006, AdMob makes self-serve web tools that allow advertisers and publishers to target and personalize mobile ads by country, language, carrier, phone brand, phone model, behavior and operating system.
http://www.admob.com/
http://biz.yahoo.com/bw/070326/20070326005804.html?.v=1
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