Burlingame, Calif. -- Limbo 41414, a provider of mobile and online entertainment services, said on Wednesday that it has landed $8 million in its third round of funding, including a $6 million investment from New Enterprise Associates (NEA). Other participants included Azure Capital Partners and Draper Fisher Jurvetson. The company, which has raised $17 million since its inception, said that it will use the proceeds to expand its array of mobile and online ad-driven entertainment services for consumers and marketers. Limbo's core product is a cell phone text messaging game that integrates the components of both a sweepstakes and an auction. The winner is the person making the lowest bid that no other player makes.