Santa Clara, Calif. -- PlaySpan, a Santa Clara-based provider of in-game commerce applications for publishers, formerly known as Tradeits, said on Wednesday that it has raised $6.5 million in its first round of venture capital financing, led by Easton Capital. Menlo Ventures, STIC and Novel TMT Ventures also participated. PlaySpan has developed in-game search, commerce and micropayment technologies that game publishers can use to increase their revenues. The company has not yet launched its platform, but has so far signed up seven multiplayer game publishers, PaidContent reported.
http://www.playspan.com
http://biz.yahoo.com/bw/070919/20070919005346.html?.v=2
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