Santa Clara, Calif. -- PlaySpan, a Santa Clara-based developer of in-game search, commerce and micropayment technologies, said on Tuesday that it has raised $16.8 million in its second round of funding from Easton Capital Group, Menlo Ventures, Novel TMT Ventures, STIC and other undisclosed investors. The company, which last summer acquired alternative payment firm PayByCash, now has raised $24 million since its inception. PlaySpan said that it will use the proceeds to expand into Europe and Asia, as well as to grow its global publisher and user-base. "Online games publishers and social media application developers are looking for new sources of revenue beyond traditional advertising and subscriptions. We are enabling a new business model in the form of micro-transactions for users that prefer the pay-as-you-go model," said Karl Mehta, the founder and CEO of PlaySpan.
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