Cupertino, Calif. -- Apple has announced that this will be the final year it exhibits at Macworld Expo, the annual trade show that has become the event where CEO Steve Jobs unveils the Cupertino-based company's latest creations. The company also said that Jobs will not deliver his traditional Macworld keynote address at next month's event. "Apple is reaching more people in more ways than ever before, so like many companies, trade shows have become a very minor part of how Apple reaches its customers," the company said in a statement. "Apple has been steadily scaling back on trade shows in recent years, including NAB, Macworld New York, Macworld Tokyo and Apple Expo in Paris." "I'm stunned that Apple has taken a 25-year-old event that has been the single best meeting place for the entire community of users and vendors of Apple-related products and treated it like a piece of garbage stuck to the bottom of its shoe," wrote Macworld.com editor Jason Snell, whose publication is not directly tied to the event produced by IDG World Expo. Macworld will be held at San Francisco's Moscone Center Jan. 5-9.