Battery Ventures Leads $10.5 Million Funding Round for BlueKai

Menlo Park, Calif. -- Battery Ventures, a technology-focused venture capital with dual headquarters in Menlo Park and Massachusetts, said on Tuesday that it has led a new $10.5 million funding round for Seattle-based BlueKai, developer of an online consumer data exchange for marketers, ad networks and publishers. Previous investor Redpoint Ventures also participated in the round, which was the company's second. Satya Patel, principal of Battery Ventures, joins the company's board of directors. BlueKai partners with data sellers to aggregate anonymous shopping and research behaviors across the Internet. The data is then auctioned to help buyers improve their online ad targeting campaigns. BlueKai also has an office in Cupertino.
http://www.bluekai.com
http://www.bluekai.com/press/20081216.html