Sunnyvale-Base Yahoo Taps CBS Radio to Run Launchcast Service

Sunnyvale, Calif. -- Driven largely by rising royalty rates, Sunnyvale-based Yahoo said on Wednesday that it has signed a deal that will move its Launchcast Internet radio service under the umbrella of New York-based CBS Radio. Beginning in early 2009, Launchcast's 150 stations and more than 150 CBS Radio stations will be combined, with CBS Radio assuming sales responsibility for the entire portfolio. A newly-created CBS Radio player will be integrated into the Yahoo Music site and for the first time, Launchcast will be available to Firefox, Mac and Safari users. Yahoo's news and sports sites also plan to incorporate dedicated CBS Radio players into their respective sites, featuring a range of sports, news and talk stations. "Launchcast Radio stations have grown a sizeable and loyal following and we're thrilled to expose them to an ever greater depth of content offerings," said David Goodman, CBS Radio's president of digital media and integrated marketing. "Partnering with Yahoo ensures advertisers will be able to reach the greatest possible audience. AOL Radio signed a similar deal with CBS in June, more than year after the U.S. Copyright Royalty Board raised the fees that companies must pay to stream music over the Internet.
http://www.businesswire.com/news/home/20081203005381/en
http://music.yahoo.com/launchcast/setup.asp