Campbell-Based Atrua Technologies Lands Funding, Hires New CEO

Campbell, Calif. -- Atrua Technologies, a Campbell-based developer of touch control technology used in mobile devices, said that it has raised an unspecified amount in a new round of funding, led by previous investor Blue Run Ventures, and named Carson Zhou as its new CEO. New investor DKP Group also participated in the round, which the company will use to expand its presence in China, allowing it to do better address the market for phones designed and manufactured in China and Taiwan. The funds will also enable the company to hire additional engineers. Zhou takes over for Anthony Gioeli, who has stepped down as CEO to pursue other interests, but will continue to serve the company in an advisory role. Zhou most recently served as the executive vice president of sales at Spreadtrum Communications, and has held senior management roles with AT&T/Lucent Microelectronics/Agere and Texas Instruments. Atrua's touch controls, including its "Made-for-Mobile" fingerprint touch control, have now been designed into over 55 mobile phones, including models from Toshiba, Lenovo, Sagem/Porsche Design, Ningbo Bird, Kyocera and Sharp.
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http://www.atrua.com/press-release-02-25-2009.html