San Francisco - Danoo, the San Francisco-based operator of an in-store network comprised of interactive video screens, said that it has acquired New York-based IdeaCast, a provider of captive television advertising. Financial terms of the deal were not disclosed. Founded in 2006, Danoo has secured deals to place its screens in more than 850 locations in top media markets. The company has been backed by Kleiner Perkins Caufield & Byers and National CineMedia, which each will hold majority stakes in the combined entity, which will retain both the Danoo and IdeaCast brands. The acquisition adds services such as Health Club TV and Airline TV, which places ads on the seatback televisions on JetBlue, Frontier and Continental Airlines.
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