Edelman Acquires Online Advocacy Firm Grassroots Enterprise

San Francisco -- Public relations firm Edelman said that it has acquired Grassroots Enterprise (GRE), a bi-partisan digital grassroots advocacy firm with offices in Washington, DC and San Francisco. Financial terms of the deal were not disclosed. Launched in 1999, Grassroots specializes in using the Internet to advocate on behalf of clients. The firm's technology platform, called Grassroots Multiplier, combines features such as web hosting, content management, mass-emailing, fundraising and databases. The Grassroots team, led by CEO Bill McIntyre, will be based in Edelman's Washington, DC office, integrating with the agency's public affairs, digital and grassroots practices.
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