Santa Clara-Based Rovi Acquires Recommendations Firm MediaUnbound

Santa Clara, Calif. -- Rovi, a Santa Clara-based developer of digital entertainment technologies formerly known as Macrovision, said on Monday that it has acquired Massachusetts-based media recommendation service MediaUnbound. Financial terms of the deal were not disclosed. MediaUnbound was founded in 2000 by undergraduates at Harvard University, and its clients have included Napster, MTV Networks, NTT DoCoMo and HMV. Rovi said that the deal will improve its recommendation capabilities while also decreasing its time to market for new products. Rovi operates the All Media Guide database of metadata on 1.8 million albums and 16 million tracks, in addition to 1.2 million TV episodes and 430,000 movie titles.
http://www.mediaunbound.com 
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