Cupertino, Calif. -- Apple is in "advanced talks" with News Corp. on offering TV shows for $0.99 rental on its iTunes Store, and has held similar discussions with other media firms, Bloomberg reported. The service would provide 48-hours of commercial-free viewing time, with programs becoming available within 24 hours of their initial broadcast. Apple is also reportedly speaking with CBS and Disney about TV show rentals on iTunes. Sources told Bloomberg that the rental idea follows an "abandoned effort" to create a subscription TV service, where Cupertino-based Apple envisioned subscribers paying $30 a month for access to a range of premium programming from various providers.
http://www.bloomberg.com/news/2010-08-24/apple-said-to-be-in-talks-with-fox-for-new-99-cent-tv-show-rental-service.html
http://www.bloomberg.com/news/2010-08-24/apple-said-to-be-in-talks-with-fox-for-new-99-cent-tv-show-rental-service.html
