McLean, Va. -- Throwing its hat into the increasingly crowded daily deals ring, media giant Gannett on Tuesday launched DealChicken in 10 U.S. markets. The company, which had been piloting the service in Phoenix since September, said it plans to expand into more than 50 markets by the end of this year, including Sacramento and Palm Springs. Gannett said its service will be different than similar offerings from market leaders Groupon and LivingSocial because of the company's ability to market through its extensive network of local newspapers, TV and radio stations, as well as their related websites. "Our people on the ground know the markets, the communities and their respective needs," said David Payne, Gannett's senior vice president and chief digital officer. Merchants on DealChicken will determine how many people must agree to purchase the deal in order for it to "hatch," with revenue shared between the merchant and company.