San Francisco-Based TRUSTe Raises $15 Million in Third Round

San Francisco -- TRUSTe, a San Francisco-based developer of privacy management tools designed to help online businesses better handle customer data, said it has raised $15 million in its third round of funding, led by Baseline Ventures.  Previous backers Accel Partners, DAG Ventures and Jafco Ventures also participated in the round, which the company will use to accelerate the development of new technologies, expand its international operations and invest in additional sales and operations staff. Chris Babel, the CEO of TRUSTe, said the new funding will allow his company to "expand and enhance" its online privacy suite for the mobile, cloud and advertising markets, while also continuing to "develop new consumer privacy education and tools." The company said it has nearly tripled in size -- in terms of sales, employees and product offerings -- over the past 18 months.
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