San Francisco -- Sojern, a San Francisco-based travel data and media company, said on Tuesday it has landed $7.5 million in a new round of funding. Industry Ventures joined previous backers Norwest Venture Partners, Trident Capital and Focus Ventures in the round, which will support the company's continued expansion. Sojern has two product offerings -- the Airline Boarding Pass and the Sojern Media Platform (SMP). The Boarding Pass application provides targeted offers and content through air carriers such as American Airlines, Alaska Airlines, Delta Air Lines, US Airways and United Airlines. The SMP, Sojern's newest offering, is an audience targeting product that combines proprietary data, targeting algorithms, advanced media buying and optimization technology.