Sunnyvale, Calif. -- ReadyPulse, developer of a brand advocacy platform for social media marketers, said it has raised its first round of funding, led by Sunnyvale-based Moxie Software, and located its operations within Moxie's Bellevue, Wash. office. As part of the agreement, Dennis O'Malley, who currently leads Moxie's global services and insight division, will become the CEO of ReadyPulse. ReadyPulse recently launched its Brand Advocate Builder based on the company's behavior analysis platform. The platform is aimed at marketers to help them optimize the time spent on social media marketing. Financial terms of the funding were not disclosed.