IBM to Acquire San Francisco-Based Tealeaf Technology

San Francisco -- Computing giant IBM said on Wednesday it will acquire San Francisco-based Tealeaf Technology, a developer of customer experience analytics software designed to help users react more swiftly to consumer trends. Financial terms of the deal, expected to close by midyear, were not disclosed. Tealeaf's software records and analyzes a customer's website and mobile interactions, helping marketers spot patterns and address issues in website and mobile application design. The company has more than 450 clients, including Dell, Wells Fargo, GEICO, Orbitz, Crate & Barrel, Neiman Marcus, Expedia, Zappos, ING Direct, Best Buy, DirecTV and StubHub. "With these new capabilities from Tealeaf, we can not only provide chief marketing officers and other marketing leaders the qualitative insights into how customers actually experience their brands, but show them how to react in real time across marketing, sales and service," said Craig Hayman, IBM's general manager of industry solutions.
http://www.tealeaf.com/
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http://www-03.ibm.com/press/us/en/pressrelease/37593.wss