Redwood City-Based Shutterfly Acquires Photoccino

Redwood City, Calif. -- Shutterfly, the Redwood City-based online photo sharing service, said on Wednesday it has acquired Israel-based Photoccino, a developer of technologies for photo ranking, analysis and organization. Financial terms of the deal were not disclosed. Photoccino's technologies will be integrated into products across the Shutterfly, Tiny Prints, Wedding Paper Divas and Treat brands, helping users more efficiently organize and select the best photos from their archives to create photo books, calendars, cards and photo gifts. The technology applies proprietary algorithms to analyze and evaluate the quality and content of photos, ranks them and automatically creates photo products using the customer's best images. "Photoccino's… technologies solve a common consumer pain point -- analyzing and organizing the increasing number of stored digital photos," said Jeffrey Housenbold, the president and CEO of Shutterfly.
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