Mountain View, Calif. -- KikScore, the Washington, DC-based developer of a service that assigns certifications and scores to e-commerce businesses based on their level of trustworthiness, said on Friday it has sold its service, platform, technology and certain other assets to Mountain View-based Google. Financial terms of the deal were not disclosed. The company said its service -- which has been used by more than 1,700 small business customers -- will be discontinued as of June 28. It is recommending the Google Trusted Store product as an alternative. "Back in 2008 this all began at a Fuddruckers in Northern Virginia," wrote co-founder and CEO Raj Malik in the company's blog. "The road from there to today has been filled with great highs, some deep lows, overcoming immense challenges all while dealing with the occasional kicks to the gut that most startups typically experience… There is still great work to be done for small businesses and that is why we are so excited that Google will be able to build off of the technology, platform and IP that we spent our blood, sweat and tears building, developing and launching."