San Francisco -- Rally.org, the San Francisco-based developer of a social fundraising platform designed to help users raise money, share their story and connect with supporters, said on Tuesday it has raised $7.9 million in its first round of funding. Participants included Relay Ventures, Mike Maples of Floodgate Fund, Reid Hoffman of Greylock Partners, Kevin Rose of Google Ventures, Craig Shapiro of Collaborative Fund and angel investors Michael Birch, Tim Ferriss, Eric Ries, Josh Spear and Scott Belsky. The company said it will use the proceeds to continue hiring engineers and scale its technology platform. Rally offers personalized social fundraising tools for individuals, groups, nonprofits and political candidates. Users can share stories, photos, videos and updates with supporters specifically at the point of donating.