Sunnyvale, Calif. -- Volkswagen Group of America on Thursday launched a new tech accelerator in conjunction with Plug and Play Tech Center in Sunnyvale. The program, known as the Volkswagen Electronics Research Laboratory Technology Accelerator, will work with 10 startups developing technologies that can be applied in the automotive industry. The program is currently accepting applications from startups in several areas, including: social media/recommendation engines, vehicle related mobile device integration, parking apps, detection apps, display/data integration, voice/sound recognition and visual computing. Those accepted will get office space, access to investors and mentoring, among other perks. Volkswagen Group's Electronics Research Laboratory (ERL) is based in Belmont.